This seems utterly ridiculous to me. MySpace is going to launch their own web-based email system. Apparently, using the social network’s own messaging system is just not enough:

…this will give them their own addresses “@myspace.com”

MySpace has long had “vanity” spaces. Perhaps they believe their members love the MySpace brand so much they’ll switch email addresses for it now. I have a hard time believing that.

MySpace is losing ground to Facebook, is this just a futile bid to slow down defections?