Apple, Their Competitors, and Expectations
But when exceeding expectations becomes the expectation, things get a little sticky.
Good article about Apple and exceeding expectations. Yes, Apple is held to a higher standard. In some cases writers will even explain that they're criticizing Apple for something because they're being held to a higher standard. So Apple gets dinged for things that should cause their competition to get trashed, but never does.
A good example is Android's 2.2 release. Now over two months old, the Nexus One was about the only phone supporting it until this week when Samsung came on board with the Evo, but there are complaints about the install. Imagine if iOS 4 rolled out this way. It runs slow on a two-year-old phone (3G) and the tech community is howling. Android 2.2 can't even be installed on phones released in the last 30 days and no one cares. It must be nice to be in Android's shoes. The bar is set so low for them that anything short of actually setting themselves on fire during a product launch is considered a win.
This is wrong, of course. In fact, a "standard" can't even be a standard if not applied equally. The reality is whatever the "standard" (if properly applied) is, Apple beats it handily. The more you lower the "standard" to include Apple's competitors in the mix, the more Apple exceeds them.
Bottom line is the delta between Apple and their competitors remains the same no matter where you set the bar, as long as that bar is set the same for everyone.
