Apple to Provide Live Video Streaming of September 1 Event
Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com.
Limiting the stream to Apple devices is a nice touch.
I doubt Apple's decision to live stream this particular event means it's extra special. I doubt this specific event had anything to do with the decision at all. Rather, I tend to think Apple was going to do this whenever they felt they were ready, or got over whatever objections they've had to it in the past. I guess that time's come.
On the other hand, if video streaming to a new Apple TV (both rumored) is announced tomorrow, then the event streaming—using, I presume, the same technology—could serve as a "live demo" of that technology. Nice marketing.
Unless it fails, my expectation is that Apple will live stream events from now on.
