The Small Wave.

Fast forward 5 to 10 years and it’s not hard to imagine seeing Apple with a small (but probably very profitable) share of the smartphone market. It will be a niche player in the market it revolutionized and could have dominated. History seems bound to repeat itself!

Actually, it's pretty hard to imagine the above outcome. In order to do so you'd have to forget that:

• Phones aren't PCs; that model doesn't apply. 
• There's zero price advantage in non-iPhones. Indeed, Apple set the price points at $99 and $199, which initially could only be met by competitors via mail-in rebates. 
• The iPod model is far closer to the iPhone model, and no one's touched Apple in this area. 
• Android gains are almost all on the back of Verizon, who can't sell the iPhone.
• Android's becoming more fragmented every day. (A new phone released this week is using version 1.5.)

Ignore all of that—as many seem to—and it's still hard to imagine Business Insider's projected outcome. Because nowhere in the scenario does Apple's Board of Directors toss out their brilliant CEO (and the team he's put together) to bring in a line of unprepared bozos as replacements. Nope. Ain't happening.