The Small Wave.

Unfortunately, much of what is awesome about Google also makes them increasingly terrifying with each passing day

Though none of these points is new, given how few people seem to know them they bear repeating. It's a shame so many people—and, unfortunately, tech pundits—will fawn all over free stuff without ever considering where the money's coming from, and what's being done to get it.

I'm not predicting doom, or suggesting we all run screaming into the night, I'm just saying that when the front-facing (i.e., consumer) portion of a corporation is free, but we know that corporation is making billions and trading stock at $475 a share, we should concern ourselves with the source. This isn't some paranoid conspiracy, to me it's just common sense. No one is filling Google's coffers because they give away stuff.