iPhone average selling price is increasing
What's interesting to note about Apple's stellar Q2 results isn't just record iPhone sales, but that those sales continue to come with higher ASPs.
Reviewing the data sheet reveals an ASP of $622 a year ago, $645 in Q1, and $660 for the quarter just ended. So it isn't just about Apple selling 2.4M more iPhones than the previous quarter, it's that each one was $15 more.
Maybe Verizon plays a role. This could be indicative of the deal Apple cut with them for a CDMA phone, but the consensus was Verizon got better terms than AT&T because there was no exclusivity.
It seems equally possible that iPhone users simply aren't buying cheap. Apple didn't get over 2M more buyers last quarter because AT&T sold the 3GS for $49. Consumers are buying high-end, perhaps opting more for the 32GB model.
Something else worth noting is that while RIM and Android drive sales figures upwards on the backs of "Buy One Get One" deals, rebates, or cheap phones, Apple doesn't need any of that.
