- Posts tagged antitrust
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Google focusing on the user
In the post, Google argues that it’s only making decisions and developing products based on what is best for the user. “It’s still unclear exactly what the FTC’s concerns are, but we’re clear about where we stand. Since the beginning, we have been guided by the idea that, if we focus on the user, all else will follow,
via mashable.com
Keep in mind that when Google talks about focusing on the "user", they're not talking about you and me. With $8.3 of their $8.57 billion in revenue (97%) coming from advertising, their users are ad firms.
Google's response to FTC is misleading. It's not so easy to avoid their search.
Google well understands that if a user clicks away from Google's main branded service -- there is roughly a 70-90% chance that the user will click to a site of a Google partner site where Google either supplies outsourced search or tracks a user's clicks. For example, if one clicks to:
- 8 of the top 12 search engines (after Google), a user will still be using Google search;
- 6 of the top 10 ecommerce sites, one will still be using Google search; and
- 5 of the top 10 web portals, one would still be using Google search.
- Source: Barclays Capital, "Internet Data Book" April 2009.
Google responded to the FTC today, and trotted out the old "choice" meme. They claim you can easily use another provider, so you're just one click away from being a customer. But that's not quite true. Google's search and partner network is vast. While they'd prefer you start with them, chances are they're getting something out of your search no matter where you begin.

