- Posts tagged Customer Satisfaction
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Five Stars, When Nobody Else Could Garner Four
While the competition peaks at "about average", Apple passes "better than most" to be "among the best".
Not sure the word "among" is even necessary.
Apple Tops Customer Satisfaction Survey. Again.
Apple, which is judged within the computer category, has consistently ranked the highest of any hardware manufacturer surveyed for the last seven years. This year saw the company jump two points to its all-time highest score [86]—which also happens to be the new ACSI industry-high for computer electronics—and puts a nine-point gap between Apple and its nearest competitors (Dell, Acer, and HP, all tied at 77).
Emphasis mine. Apple should be as proud of their support as they are their products.
Apple Crushes Everyone In Cell Phone Customer Satisfaction Ratings
Surveys of consumers' future buying habits mean very little. If consumers did what they said in surveys, products made via those surveys would be raging successes, but they're not. Apple, perhaps famously, eschews such surveys, contending a customer doesn't know what they want until they see it. So even though the future looks great for Apple in the article's surveys, it means little to me.
There is, however, one type of survey that's very important. Customer Satisfaction is not about the future, it's about real people who own the device now, and how happy they are with it. I would argue it's the only survey that really matters. Look at that chart. Apple crushes everyone by such a wide margin the other guys should be revamping their support policies, procedures and staff, not their product lines.
