Dumping Flash Pays Off In Extended User Engagement

In early May, Scribd announced its plans to ditch Adobe’s Flash and began the arduous process of converting every document (of its “tens of millions”) to native, HTML5 pages…

That gamble has paid off handsomely for Scribd. Although the number of unique visitors still stands at roughly 50 million per month, those users are spending significantly more time perusing documents and sharing with friends.That growth in user engagement has rapidly accelerated in the past month. On May 25, at TechCrunch Disrupt, Friedman said user engagement had doubled— implying strong acceleration in the last three weeks.

A richer user experience that simultaneously doesn’t slow the system/browser down is used by people more? A lot more? Yes. Duh.

To those companies thinking a switch from Flash gains them nothing because the content is already viewable: Think again.

In-depth analysis of Google’s VP8. One worry is patent infringement.

Finally, the problem of patents appears to be rearing its ugly head again. VP8 is simply way too similar to H.264: a pithy, if slightly inaccurate, description of VP8 would be “H.264 Baseline Profile with a better entropy coder”. Though I am not a lawyer, I simply cannot believe that they will be able to get away with this, especially in today’s overly litigious day and age.  Even VC-1 differed more from H.264 than VP8 does, and even VC-1 didn’t manage to escape the clutches of software patents. Until we get some hard evidence that VP8 is safe, I would be extremely cautious.  Since Google is not indemnifying users of VP8 from patent lawsuits, this is even more of a potential problem.

Emphasis in the original. The article is a geek read if ever there was one, but an interesting read nonetheless.

Apple page lists “iPad Ready” (i.e., Flash free) sites

[lack of Flash] won’t, in the end, take away from the iPad’s relevance in the new age of touch-based computing. It will just be a temporary setback until the rest of the Internet catches up with its own future.

Nice summation. It’s all that the brouhaha about the lack of Flash will come down to.