Apple to Provide Live Video Streaming of September 1 Event

Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com.

Limiting the stream to Apple devices is a nice touch.

I doubt Apple's decision to live stream this particular event means it's extra special. I doubt this specific event had anything to do with the decision at all. Rather, I tend to think Apple was going to do this whenever they felt they were ready, or got over whatever objections they've had to it in the past. I guess that time's come.

On the other hand, if video streaming to a new Apple TV (both rumored) is announced tomorrow, then the event streaming—using, I presume, the same technology—could serve as a "live demo" of that technology. Nice marketing.

Unless it fails, my expectation is that Apple will live stream events from now on.

iPod Touch: Selling Like Gangbusters?

Check out the above chart. It's no secret iPod sales had steadied, or even dropped a bit over the last couple years. Still, it's generally believed a lot of that is due to people buying iPhones, which are iPods that don't show up in these sales figures.

In any case, look at the first two months of the last three years. From Y/Y of -28 and -13 to +5 in January, and from -5 and -16 to +10 in February. While the iPod nano may have some hand in this, the iPod touch is clearly selling very well.

TAB - Microsoft: We Couldn’t Kill the iPod, Maybe We Can Kill the iPod touch

You’ve got to give Microsoft credit. Having failed at making the Zune an “iPod killer,” they’ve given up and are trying to make it an “iPod touch killer.” Why go after big brother when little brother has kicked your butt for two years? Beats me; you’d have to ask Microsoft. All I can do is look at the Zune HD and see what it’s about... Read the rest of this article on theAppleBlog >>