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Chart: Apple revenue by product
This is from Jason Snell's excellent breakdown on Apple's 2Q results.
There was a brief Twitter dialog about this kind of chart being better than a "stacked" chart, since it's hard to get a bead on what each product contributes when they're piled on top of each other. With a chart like this, each product is plotted from zero, so the iPhone's rapid rise from nothing to exceed them all is very evident.
Apple's best non-holiday quarter ever.
Here's the data sheet. They blew past everybody's projections:
- 2.94M Macs
- 10.89 iPods
- 8.75 iPhones
Especially amazing when you consider the March quarter is always the worst one of the year. It doesn't have the holiday sales of Q1, K-12 education sales of Q3, or higher ed sales of Q4.
And while everybody is sitting around waiting for the iPod to die, it's still there selling 10M or more a quarter.
Of Apple's revenue, 28% is Mac, 14% is iPod, and a whopping 40% is the iPhone.
Next quarter, with the iPad added into the mix, is going to be an interesting one to see.


