- Posts tagged quarter
- Explore quarter on posterous
iPhone average selling price is increasing
What's interesting to note about Apple's stellar Q2 results isn't just record iPhone sales, but that those sales continue to come with higher ASPs.
Reviewing the data sheet reveals an ASP of $622 a year ago, $645 in Q1, and $660 for the quarter just ended. So it isn't just about Apple selling 2.4M more iPhones than the previous quarter, it's that each one was $15 more.
Maybe Verizon plays a role. This could be indicative of the deal Apple cut with them for a CDMA phone, but the consensus was Verizon got better terms than AT&T because there was no exclusivity.
It seems equally possible that iPhone users simply aren't buying cheap. Apple didn't get over 2M more buyers last quarter because AT&T sold the 3GS for $49. Consumers are buying high-end, perhaps opting more for the 32GB model.
Something else worth noting is that while RIM and Android drive sales figures upwards on the backs of "Buy One Get One" deals, rebates, or cheap phones, Apple doesn't need any of that.
Chart: Apple revenue by product
This is from Jason Snell's excellent breakdown on Apple's 2Q results.
There was a brief Twitter dialog about this kind of chart being better than a "stacked" chart, since it's hard to get a bead on what each product contributes when they're piled on top of each other. With a chart like this, each product is plotted from zero, so the iPhone's rapid rise from nothing to exceed them all is very evident.
Apple's best non-holiday quarter ever.
Here's the data sheet. They blew past everybody's projections:
- 2.94M Macs
- 10.89 iPods
- 8.75 iPhones
Especially amazing when you consider the March quarter is always the worst one of the year. It doesn't have the holiday sales of Q1, K-12 education sales of Q3, or higher ed sales of Q4.
And while everybody is sitting around waiting for the iPod to die, it's still there selling 10M or more a quarter.
Of Apple's revenue, 28% is Mac, 14% is iPod, and a whopping 40% is the iPhone.
Next quarter, with the iPad added into the mix, is going to be an interesting one to see.
