Chart: Apple revenue by product

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This is from Jason Snell’s excellent breakdown on Apple’s 2Q results.

There was a brief Twitter dialog about this kind of chart being better than a “stacked” chart, since it’s hard to get a bead on what each product contributes when they’re piled on top of each other. With a chart like this, each product is plotted from zero, so the iPhone’s rapid rise from nothing to exceed them all is very evident.

Apple’s best non-holiday quarter ever.

Here’s the data sheet. They blew past everybody’s projections:

  • 2.94M Macs
  • 10.89 iPods
  • 8.75 iPhones

Especially amazing when you consider the March quarter is always the worst one of the year. It doesn’t have the holiday sales of Q1, K-12 education sales of Q3, or higher ed sales of Q4.

And while everybody is sitting around waiting for the iPod to die, it’s still there selling 10M or more a quarter.

Of Apple’s revenue, 28% is Mac, 14% is iPod, and a whopping 40% is the iPhone.

Next quarter, with the iPad added into the mix, is going to be an interesting one to see.

What A Difference 12 Years And Steve Jobs Make.

Apple’s incredible turnaround since acquiring NeXT (and Steve Jobs) 12 years ago is well known. Apple’s been strong for over a decade, with exceptional growth far ahead of the industry, especially the last five years.

When every quarter seems to set a new sales record, even amidst a glum economy, it’s easy to become a bit jaded about the whole thing. I mean, ho hum, a few million more Macs, another 10 million iPods, and that new phone thing seems to be doing splendidly.

So let’s put some of this into perspective. The above slide is from Steve Jobs’ talk at Macworld 1997 in Boston. It’s the slide used when discussing “The Problem” at Apple. Put simply, sales in ’95 were $11.1B, in ’96 $9.5B, and in ’97 (estimated) $7B. Going rapidly downhill, Apple was bleeding money.

Fast forward to Apple’s recent Q4 ’09 results. Sales were $9.87B. That blows the doors off ’97 and handily beats ’96. Think about it; Apple bested these entire years’ sales in just one quarter. And it wasn’t even a holiday quarter.

But that’s not all. Apple reports sales with one arm tied behind its back. It doesn’t recognize all iPhone revenue immediately, instead spreading it out over two years due to specific accounting requirements. Those requirements are changing, however, and without them the adjusted figure for Q4 is $12.25B, which even blows ’95 away.

Turnaround, indeed.

Posted via email from The Small Wave.

Apple’s Q4 Numbers, And Some Observations.

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Apple’s Q4 numbers were released today. This is being covered everywhere, so I won’t dwell too much on the overall numbers, but they’re phenomenal:

  • Revenue was $6.22 billion, net profit $904 million, $1.01 per diluted share. This surpassed even the most optimistic analyst estimates I’d seen.
  • The 2.16M Macs blew past the previous quarterly record by a whopping 400K! “Record-shattering” doesn’t even seem adequate to describe that.
  • IPod sales remained strong even though the lineup in question was relatively “old” by tech standards for two of the three months. Over 10 million units is easily enough to shut the mouths of those who continue to wait for the iPod bubble to burst. Don’t look for any bubble bursting this quarter either: twenty-five million iPods.
  • IPhone sales were incredible. Amazing to get such numbers for a high-end phone, on only one network, and in only one country. Very interesting to see what opening the phone in Europe will do, although only about half the quarter will be affected.

There were other tidbits from the earnings press release or the earnings call held afterwards (full transcript) that are worthy of comment:

  • Mac products and services represented 62% of total quarterly revenue. Those of you still insisting that Apple has forgotten the Mac, or is no longer a computer company, or is just living off of its iPods kindly shut up now.
  • Gross margin was 33.6 percent, compared to 29.2 percent YOY. Considering Apple’s guidelines for the quarter specifically mentioned expected decreased margins, this must be a site for sore investors’ eyes.
  • Apple ended the fiscal year with $15.4 billion in cash and no debt. This is great. At what time does Apple think about a dividend? No, I wouldn’t get a dime since I’m not a stockholder, but the time is possibly ripe for one, no?
  • Apple provided guidance for expected revenue of about $9.2 billion and earnings per diluted share of about $1.42 for the next quarter. Whoa! I just checked this again; yep, it’s Apple (Peter Oppenheimer) talking. They’re usually conservative in their guidelines, but this looks aggressive to me. Kind of makes my 25M iPod prediction look small.
  • Tim Cook said this was the most successful back-to-school season Apple has ever had. How does this jibe with Gartner’s latest report where Mikako Kitagawa, principal analyst for their Client Computing Markets group, says “the preliminary results show that back to school sales were softer than expected in the U.S.”? Were all new students getting Macs instead of PCs?
  • Apple inventory in the channel was below targets. Unlike Microsoft stuffing the channel and claiming those units as “sold”, Apple likes to keep inventory low. That they’re even lower than targeted is great news.
  • Apple’s guess is 250K phones were sold to unlockers or unlocker wannabes. That’s Apple’s own estimate. I’m curious why they even bothered to estimate this. I’m even more curious as to how they estimated this. What do they know that we don’t?
  • Apple’s retail stores have once again generated record quarterly revenue and traffic, with $1.25 billion or 42 percent year over year growth. I wonder if the single most amazing feat performed in Jobs’ second reign wasn’t the Apple Stores. The numbers speak for themselves, but think of how many people were convinced to buy Apple at a store even though they eventually bought online. Their impact to the bottom line has to be even greater than their own revenue shows.

It’s amazing what the guidance for next quarter has done to the stock. Apple has crushed Wall Street estimates in quarters past (indeed, it’s becoming a habit) yet the stock usually shakes, and then falls a couple points. I think conservative guidance usually leads investors to believe this might be the last of the “killer” quarters. This time around, however, by destroying Wall Street and providing guidance higher than the most optimistic street estimates, the stock took off in after-hours trading.

Bottom line is Apple kicked some serious ass in the final quarter of FY07, rounding out a great FY. Peter Oppenheimer summed up Apple’s FY07 quite well:

“We generated over $24 billion in revenue and $3.5 billion in net income. We sold 7 million Macs and 52 million iPods, each growing by more than 30% over the prior year. We introduced the revolutionary iPhone and sold over 1 million in the first 74 days. Our retail stores hosted over 100 million visitors and produced $4.1 billion in revenue.”

it’s safe to say the upcoming quarter (Q1) will be killer. Apple’s guidance certainly indicates that. I can see where they would be optimistic: it’s the holiday quarter; their iPod lineup has never been better; the new iMacs are very well-received; Leopard is released on Friday; and the iPhone rolls out in Europe next month.

Looking ahead to FY08 Q2, there’s the iPhone SDK (already promised) and whatever Jobs may pull out of his hat at Macworld. And none of this takes into account what Apple may do in the area of product updates (new Intel Penryn processors in the Mac Pro?) or feature-adds to the iPhone.

An early view of Apple’s 3Q results.

Well, Apple’s press release for 3Q results is out, and it mentions no specific iPhone sales numbers:

““We’re thrilled to report the highest June quarter revenue and profit in Apple’s history, along with the highest quarterly Mac sales ever,” said Steve Jobs, Apple’s CEO. “iPhone is off to a great start—we hope to sell our one-millionth iPhone by the end of its first full quarter of sales—and our new product pipeline is very strong.””

The numbers are amazing. Earnings per diluted share of $0.92 blows past any estimate I saw (most were in the .70-.75 range). Selling 1.764M Macs with no new models (just refreshed laptop models) and no seasonal trend this quarter. No wonder Apple felt they could wait to introduce new iMacs! Same with iPods; 9.815M sold and the top of the line hasn’t been changed in nearly two years.Not sure what to make of no specific iPhone numbers. In terms of these results it’s irrelevant because 30 hours of sales (only 1/24 of which they recognize as revenue anyway) would have zero impact. However, for analysts who thought as many as 700,000 were sold in the first weekend, learning that Apple’s goal is 1M by the end of September may not make them happy.I’m sure more details will come in from the conference call. We’ll see what’s reported then.[UPDATE:] Macworld is reporting the following from the earnings call:

“Apple only sold iPhones during the final 30 hours of the quarter … but Apple CFO Peter Oppenheimer revealed that the company sold 270,000 iPhones through its stores and AT&T stores during those 30 hours.”

That looks pretty darn good to me. I wonder what they did on Sunday (7/1)? Either way, that’s a stellar product debut. We also get this:

“Cook said that based on the demand the company has seen thus far, Apple is confident it will sell 10 million iPhones by the end of 2008.”

Great 3Q numbers exceeding expectations, over a quarter million iPhones sold in the first 30 hours (the only hours in this quarter), and a vote of confidence they they’ll hit their published iPhone targets. What more could you want? Still, I’m sure some analysts will wail…