The Small Wave.

Previously I wrote that the trolls are out for Apple, and to expect more ridiculous articles. Well, who better to supply one than Paul Thurrott, that constant source of Microsoft disinformation and FUD? Occasionally Thurrott reaches a new high in low, and did so with his post on Apple's “culture of lies”. His ranting in this piece rivals that of Jason Calacanis' recent nonsensical babbling about Apple; it's that bad.

So Many Words, So Few That Matter

The only two things worth noting in the entire screed are these:

As I write this, Apple doesn't quite have a monopoly in any given market

Yep, thanks, that covers Apple.

Microsoft got into antitrust trouble because they behaved in a manner that was illegal, but only for a company that holds monopoly power.

This is Paul's way of admitting that Microsoft was operating illegally. Though he normally spends most of his time ignoring their history or re-writing it, today he's coming clean. He added the last bit to setup the real purpose of his piece, which I'll get to shortly. The bottom line is you can’t abuse a monopoly unless you are a monopoly, and simply becoming a monopoly doesn’t mean you’ll abuse it. If you read the piece and think the above two quotes aren't the only ones that matter, I suggest you check your driver’s license to see if your name is Ed Bott, or Randall Kennedy, or Mary Jo Foley, or Rob Enderle, or… well, you get the idea.

Why The Confession?

What it boils down to is that Microsoft is incredibly abusive. The Microsoft Tax was real, stolen code was real, back door deals and threats of retribution were real. There are thousands of pages of sworn testimony and emails from numerous court cases attesting to this. Microsoft is a text-book monopoly abuse case. (Just like past abusive monopolies, when cracks in the armor appeared the founder ran off and began his philanthropy.) So why is Paul copping to Microsoft's true history now? Simple. If he claims Apple could become the same thing, maybe he can get the public and government to do what Microsoft and their partners can't: Put a dent in Apple's growth and prevent them from stomping most everyone in the marketplace with their superior products.

Apple Abuse?

But to suggest potential abuse by Apple down the road is kind of silly. What are they gonna do?

• Threaten the non-Apple 90% of PC manufacturers that they must bundle iTunes on their PCs or Apple will crush them? Heck, iTunes isn’t even bundled now, customers have to download and install it. There is a bundled media player, but that would be Microsoft's.
• Sell music tracks with DRM tied only to their own players with no way to defeat it? No, that was Microsoft. Apple never did, and ultimately removed DRM on music altogether.
• App Store rejections? Compared to the ~70,000 apps approved, the percentage is tiny, and many were reconsidered and accepted. Most have shown to be a misunderstanding, or telling only one side of the story, or simple PR. Apple has admitted they're working on the acceptance process, that's not abuse.
• Refuse to let iTunes “see” third-party devices? Nope. The devices are seen as external storage free to drag tracks onto. They don’t use Apple’s wonderful “sync” because Apple made that an advantage of their software. Other companies are free to do the same.
• Refuse to let other companies write sync software for their devices? Nonsense. As I'll discuss later, RIM already has.

Where is the abuse when there are no barriers of entry to compete with Apple? Microsoft's proven this time and again as they continue to enter contestants (that keep getting clobbered). Google entered the fray with Android and nary a ripple from Apple. RIM made the Storm and Apple couldn't have cared less. Palm did their Pre and, except for their pirating iTunes software by hacking, Apple doesn't care. Further, any of these guys can write their own desktop software for their own devices to compete with iTunes any time they want. The reason companies don’t want to write their own software now is because it takes time and effort, and they’re already so far behind they want to take shortcuts, including hacking into Apple’s good work. Wah! We didn’t have Apple's foresight and vision, so they must let us use their stuff! It’s like the squealing two little pigs banging on the door of the house of bricks.

“I Know You Are But What Am I?”

For a while now, Microsoft and their press buddies have utilized a campaign to make Apple out to be just like them. They do this because they know they're hated while Apple is not. Windows 7 is a service pack? Yeah, well so is Snow Leopard. Windows 7 leaves XP users in the dust (upgrade to painful)? Yeah, well Snow Leopard doesn't work on non-Intel Macs. Windows is strewn with viruses? Hey, the Mac had a Trojan Horse so it's just the same. It's odd that no one at Microsoft questions this strategy. I mean, when the worst insult you can hurl at your competitor is that they're just like you, it reflects more on you than the competitor. It's an acknowledgment that you suck, but the competitor rightfully says “No, we're not like you, but thanks for admitting you suck”.

What Thurrott Really Wants

The real purpose of Thurrott's piece is to get somebody, anybody, to stop Apple. So he threatens us with the only "weapon" he has, which is to claim Microsoft's been a tyrant for 20 years and, gee whiz, let's not let Apple be the same. He admits Apple isn’t there, but apparently Microsoft was so bad that we shouldn't even wait this time! Let's stop Apple before they’re guilty of anything. Wow. There are just a few things wrong with Thurrott’s plea:

• Exclusive phone deals were (and are) commonplace, and he never cared until Apple did it with a vastly superior smartphone, crushing Windows Mobile in the process.
• Zune's software works with Zunes and not, say, the Palm Pre, but he never cared about this type of software being “open” until Microsoft’s failed while Apple's remained successful.
• Microsoft's Plays For Sure partners were completely screwed when the exclusive Zune came out, but he never cared about that.
• Every company is free to compete with Apple with their own software without any retribution from Apple or demands to "knife the baby". But Thurrott didn't care that they foolishly chose not to until it was obvious they missed the boat and have a lot of catching up to do. Catching up Thurrott apparently feels won't happen.
• Even the mighty Google is free to put Google Voice on their own mobile OS (Android) and compete in the marketplace -- which Apple reminded them they should do. But Thurrott doesn’t care because, like Google, he knows it's not compelling enough for people to consider as an alternative to the iPhone.

This is the most ridiculous plea Thurrott has made since he begged those who value “your very livelihood" to band with him in demanding that Microsoft “respond to the challenges”. Well, now we see how they responded. Too bad it’s in the form of shameless rhetoric, not in the market place. Thurrott’s apologies in the past, and rant of the present, seem to indicate that a free market and competition are foreign to him. He simply can't imagine any company doing business without either being an illegal bully, or bullied by some other company or government. The whole concept of actually earning your place by making game-changing products that work as expected and are backed with stellar customer service completely eludes him. It eludes Microsoft as well.

Is There No Alternative?

Of course there is. For example, Research in Motion gets it. They stayed true to their successful BlackBerry devices while toying with an iPhone competitor in the Storm. They've also brought their own desktop software to the Mac. They didn’t whine or cry like Microsoft or Palm. They're not trying to hack into Apple’s technology and leach their hard work and foresight. They're building their own. Instead of crying for help, they focused on their own core strategies and business plans. It's clearly paid off; they've been as successful -- maybe even more so -- in the iPhone era as they were before it. And if their new stuff isn't quite up to snuff yet, at least it's a start, and they’ll make it better (witness the Storm 2).

But Apple Must Be Evil!

Thurrott's shameless begging for someone to stop Apple from something he admits they're not even doing reminds me that there are only two possible reasons for which these types of articles are written:

• To stop Apple, or slow them down, in any manner possible except via the marketplace, where attempts by all comers have failed. In short, the articles are propaganda. Thurrott’s piece, and those of the rest of the Microsoft shill choir, fall into this category.
• Page hits, tied to ego and self-importance. Face it, if you write a "Microsoft is Evil" piece, no one cares. Everyone already knows it; it's nothing new. But if you write an "Apple is Evil" piece, people flock to it wondering if there's some smoking gun. Instead, it's just self-serving FUD, innuendo, and speculation. Arrington's recent ravings, as well as the aforementioned Calacanis crap, fall into this category.

Both categories contain nothing but garbage.