Are InfoWorld’s ad revenues down? That would explain this page-hit-generating BS iPhone article.

InfoWorld posted a piece on the iPhone that claims it has more misses than hits. Even if you don’t like the iPhone, no person in their right mind who’s actually used the device would make this claim.

Tom Yager produced a list to show that indeed the cons exceeded the pros. Pretty easy to do when you list hardly any pros for a revolutionary and game-changing device. That Mr. Yager could only scrounge up nine pros is surprising to say the least (and bad reporting to say the most). I know that iPhone competitors are in denial over this device, but why is InfoWorld?

I guess this is where bloggers could “tear down” IW’s list and refute it. If not point by point, than certainly the highlights. But that’s more than the article deserves.

Why should anyone have to waste time refuting these:

  • No over-the-air sync options‘ (Duh! There’s iTunes, the rock-solid syncing hundreds of millions of people already know how to use.)
  • Battery not user-replaceable‘ (Would you get over this already? It didn’t work for iPods and won’t work now, especially since the iPhone has great battery life.)
  • Battery drains rapidly with Wi-Fi use‘ (Actually, it drains less on WiFi, but facts are optional when you just need a long list of “cons.”)

Sound familiar? IW doesn’t get to set the agenda for such a discussion with a bogus article that sees almost no pros for the device, yet has a list of “cons” including a who’s who of negative complaints written about the iPhone since last January. Screw that.

Instead, why not do what IW did: Make a list. It shows clearly that the iPhone has many more hits than misses. But why, you ask, should we give this new list any more consideration than IW’s? I’m glad you asked because the answer is simple. The new list has one thing IW’s does not: It coincides with empirical observations about the iPhone in the real world.

Think about it. Reviews are overwhelmingly in favor of this device, and recent surveys have suggested that those who bought it love it, and those who didn’t buy it want it. This new list helps explain those facts, whereas the phone in IW’s list, if real, would never get such a reception. The bottom line is the new list supports the reality of the iPhone, whereas IW’s list criticizes a wish-list iPhone to draw readers to its site.

Below is a valid list of iPhone Pros and Cons. What this list also reveals is that the biggest con of all is IW’s article:

Cons:

– No snooze on appointment alarms.
– Ring tone selection and management is poor.
– No MMS messaging.
– Speed dialing weak, and no voice dialing.
– No copy/paste functionality.
– Notes application half-baked.
– No email search.

Pros:

+ Excellent size and weight for the hand.
+ Best phone UI around (people can actually use advanced phone functions).
+ Easy application navigation.
+ Browser works in landscape mode.
+ Real web browser.
+ Great bookmarking.
+ Speaker phone is clear and solid.
+ Touchscreen interface will revolutionize market.
+ Great implementation of YouTube.
+ Yahoo push email.
+ Easy setup for most popular email types.
+ Syncs email accounts from computer.
+ At or near the top in battery life among smartphones.
+ Camera is better than most cell phones.
+ EDGE network has extremely wide coverage.
+ WiFi extremely fast.
+ Browser keyboard works in landscape.
+ Highly secure.
+ Emails display as originally formatted.
+ Google maps custom implementation.
+ Over 150 web apps available.
+ Only four hardware switches.
+ Software design allows for easy updates/enhancements.
+ Web sites don’t need configuring for “mobile” reading, can display “as is.”
+ Dock-and-sync with iTunes simplicity.
+ 4GB or 8GB much larger than competing phones.
+ Full slide show settings for photos.
+ Can display images via pinching to zoom in or out.
+ Sealed design is more rugged.
+ Smooth, rounded edges and brushed metal backing for easy holding in the hand.
+ Glass screen resists scratches.
+ Visual voice mail.
+ iZoho office allows office doc editing.
+ Several options available for Exchange syncing (here’s one).
+ Keyboard broadens target area for expected touches.
+ Predictive typing works great.
+ Networks switch automatically as needed.
+ Leaflets.
+ Browser works in portrait mode.
+ Safari RSS news feeds display clean and fast.
+ Syncs bookmarks from your computer.
+ Headphones have remote control switch for phone and iPod functions.
+ Accessory headset comes with unified dock for phone/headset.
+ Ready for the enterprise.
+ Two-year commitment less expensive than most smartphones ($60/month vs. $80).
+ Sync music with your computer.
+ Cover flow for viewing music.
+ Largest screen of smartphones.
+ High pixel density makes this the easiest to read screen of smartphones.
+ Auto-brightness makes it readable even in sunlight.
+ Doesn’t force web pages into ugly one-column view.
+ Optimized browsing lets you zoom in on what you want with a double-tap.
+ Phone audio quality on par with other phones.
+ Can set sound and vibrate settings independently.
+ Can set sound on or off for each event type individually.
+ Google maps includes real-time traffic information.
+ Syncs photos with your computer.
+ Photo slide shows with pictures as big as wallet-size prints.
+ Manipulate any picture (position and resize), then save as wallpaper or contact photo.
+ Overwhelmingly positive reviews.

That’s 60 pros, and the list is nowhere near complete. Listing iPhone pros is not hard to do, but the list had to end at some point.

Unlike IW’s list, this new one supports the observable fact (unless you’re a competitor) that the iPhone delivers a whole lot more than it doesn’t. It started strong, it hasn’t let up, and is changing the rules.

If IW’s ad revenues and hits are trending downward, I’d suggest it’s due to publishing articles that show they don’t recognize the future even when they hold it in their hands. Literally.

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2 thoughts on “Are InfoWorld’s ad revenues down? That would explain this page-hit-generating BS iPhone article.

  1. Very good points. No question that the iPhone will not be for every cell phone user, or even every smartphone user. But it will be for most. 🙂

    I completely agree with you re: the Mac/PC “wars” of the 80s. In fact, a similar type of FUD campaign is what iPhone competitors are counting on.

    However, I believe more people will see the difference between the iPhone and other smartphones than could see the difference between Mac and Windows back then. I think technology in general is less intimidating than it was 20 years ago.

    There’s an article on this very blog about it:

    http://thesmallwave.blogspot.com/2007/06/just-like-iphone-ha-this-isnt-1987.html

  2. Whether iPhone’s pros outweigh it’s cons depends on one’s expectations. Most people are finding the iPhone to be a huge improvement over the standard cell phone (and for $500-600, it ought to be). It is truely a smartphone for the rest of us.

    However, current smartphone users (the power-user geeks) may complain that the iPhone lacks particular features that they consider essential.

    This situation is analagous to the original Macintosh vs DOS computer controversy back in the ’80s. While the Mac had a revolutionary UI and elegantly did most of what people needed a computer for, the DOS power-users dismissed the Mac as an overpriced, underperforming toy based on a proprietary closed system. Sound familiar?

    All devices have their trade-offs. I have no problem with power-user geeks indicating that the iPhone doesn’t meet their needs. However I do resent when they imply that everyone else should share their priorities.

    Apple makes products for the masses. Let the geeks continue to fiddle with their WinPhones while the rest of us get on with our lives.

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