The Lefsetz Letter Comments On NBC/Apple.

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Bob Lefsetz has some interesting thoughts on the NBC/Apple happenings. Among them are these:

“If you haven’t had a hard drive fail, you don’t own a computer. And most people don’t back up. And the formats change. Files get better. Do you really think we’re going to be listening to 128 kbps rips ten years from now? No, we’re going to BUY THE MUSIC ALL OVER AGAIN! Which means it behooves the rights holders to sell it NOW! And to make it so cheap that people don’t CARE that it’s disposable.”

“NBC/Universal is way out of its depth here. It thinks this is an inside job, akin to a battle between studios and agents. But, it’s not. It’s a battle between producers and viewers, and the studio DOESN’T EVEN KNOW IT! You’ve got to make your product available cheaply, in a usable form.”

Pretty good article overall, and worth a read.

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