Universal CEO Tries Being Candid and Scares Me.

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I’ve written numerous posts about Universal’s stupidity regarding their moves in relation to digital downloads and sales. Not only their actions to prop up the unworkable music subscription model, but also those designed to damage Apple’s iTunes store even at the expense of selling more of Universal’s own product.

Through all these moves Universal’s ignorance has been evident. I always thought that ignorance was not because they were actual idiots, but rather the result of them unable or unwilling to “let go” of the old business models. They continued to believe (wrongly) they could get back to their glory days when they controlled everything and charged too much for it, but could sell it anyway because there were no practical alternatives.

But now, having read excerpts of an interview with Doug Morris, Universal’s CEO, I see the inability to let go was only part of it. The rest is that, as it turns out, they are idiots. What’s more, they knew they were idiots but made no attempt to do anything about it. This quote from Morris absolutely boggles the mind:

“”There’s no one in the record industry that’s a technologist,” Morris explains. “That’s a misconception writers make all the time, that the record industry missed this. They didn’t. They just didn’t know what to do. It’s like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?””

Remove my dog’s kidney? What kind of f**king analogy is that? Your company is losing money, CD sales are in the toilet, you’ve piled one stupid idea on top of another (all doomed to fail) while simultaneously sticking your tongue out at the online store that’s making you money, and your excuse for this debacle is that you guys “just didn’t know what to do”?! Are you insane? Unbelievable!

Even if I bought the analogy, wouldn’t you rush your dog to the nearest vet or animal hospital? In other words, find people who do know what to do. Honestly, this quote conjures up images of sick animals writhing in pain around Universal’s offices because their management is too stupid to know what to do or find the required expertise. This guy kind of scares me now.

Universal shareholders, how can you read this stuff and not want to rush out and sell all your stock?

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