Microsoft must really think seven is their lucky number. After bragging about how Windows 7.0 was going to blow away Apple just a few weeks ago, now Microsoft is “leaking” about how terrific, incredible, stupendous, colossal, magnificent, and really, really good Windows Mobile 7.0 will be. This would be laughable except some people might believe it.
In her post on it, Mary Jo Foley doesn’t drool, but she doesn’t call it for what it is either: Classic, pure, Grade A Microsoft FUD. I mean, this is straight outta the FUD playbook Microsoft’s been running for twenty tears.
Meanwhile, over at TechCrunch they’re dazzled. Sure, they’re smart enough to mention the blatant copying by Microsoft, but they give this far more weight then it deserves with stuff like this:
Screen shots and specs of the next version of Microsoft’s mobile operating system, Windows Mobile 7, are being leaked
You can’t be serious! Leaked? No way. “Leaked” is what happens when a company wants something kept secret but some of it slips out. What you meant to say was “planting FUD”, which is what happens when a company wants to freeze the market and spills so much alleged detail and diagrams that, to quote from “Absence Of Malice”, the last time there was a “leak” like this Noah built himself a boat.
Oh, but TechCrunch shows what hard-hitting reporting they have with parenthetical thoughts like this:
(Note that these features are from a purported internal Microsoft document from last summer and may not actually find their way into Windows Mobile 7, but we are hoping that they do).
You mean with all that detail and all those cool gee-whiz diagrams (pretty red arrows for movement, blue wavy lines to denote shaking, and even blue arrows to prove Microsoft isn’t just limited to red) there aren’t any dates? Amazing how there could be so much detail and no dates. Almost as if it was… FUD.
TechCrunch continues the hardball reporting:
Not everything in WinMo 7 is copied from the iPhone. The shaking bit is new
Um, no it’s not; see the movie here where a cheap Chinese iPhone knock-off is doing the shaking thing. This not only shows it’s not new, but that it’s pretty darn easy to do, right up Microsoft’s ally.
Finally, TechCrunch zeros in on the only possible two options from all this “leaking”:
Will history repeat itself with Microsoft running away with the prize here, or will Apple strike back by licensing its mobile operating system to other cell phone manufacturers?
Huh? How ridiculous can you get in only two paragraphs? I’m thinking some brain cells are leaking from TechCrunch. Here’s the scoop: Neither of those two will happen. The former will not happen because it’s not 1987 any more, and the latter will not happen because there is zero reason for Apple to license anything.
I think the usual Microsoft suspects will fall all over this “leak” in the next few days, but this is all the usual Microsoft tactics in action.
I said this in the article about their desktop version 7, and it applies to this mobile version as well:
I believe the days of freezing the market with a flood of Microsoft vapor about the future — and fooling the tech community completely — are over. Sure, some die-hard IT managers and old-world tech reporters will believe and print anything out of Redmond
Looks like I can add TechCrunch to the list buying anything out of Redmond. I still believe most of the market will not be fooled.