So there’s this tour of the new Boston Apple Store on a local news channel. It’s a great piece, with the reporter in wild-eyed amazement at Apple’s cool tools.
In some quarters this is an occasion to mock, but I strongly disagree.
What possible purpose can it serve to refer to the reporter as having “been off the planet for the last year and a half”, and asking “abjectly clueless questions”? It seems to me the true ignorance (or perhaps it’s just short-sightedness) being shown is by those voicing the criticism.
If all Apple users who read the various blogs and keep track of such things think that everybody else does the same, you need to get out more. A lot more. Seriously.
There are plenty of people (in fact, that would be most people) who don’t live and die by tech — and not just Apple’s. They do not subscribe via Google Reader (or any other) to tech news, etc.
It doesn’t matter the reporter didn’t know this stuff, she didn’t need to. The Apple Store representative guiding the tour did know this stuff. And his ability to explain it, along with her “wonder” at the technology, was perfect to anybody other than an Apple geek who apparently spends way too much time on this stuff.
Any site ridiculing this reporter is entirely missing the point. Apple is not some “sooper seekrit” club to join and then throw stones at those “Outside”. Apple supporters have no decoder ring or secret handshake — no matter how badly some on the “Inside” apparently would like that to be. It’s not something to be preached only to the choir.
In fact, it’s just the opposite (or it certainly should be). The more people who do not know about Apple’s gadgets — and not knowing does not mean one lives in cave — who then discover them, the better.
What’s really strange is that the “Insiders” regularly drool over a new Apple device minutes after its announced, yet if someone else is amazed by it a year later (and, really, it’s not hard for people to miss this stuff for a year) they somehow deserve our derision? Aside from just being wrong, this stance is counter-productive if one wants to see Apple’s audience grow.
Is it possible those making fun don’t realize that people like this are the reason Apple stores exist in the first place? Apparently so. Too bad.
Steve Jobs knew long ago that preaching to a larger audience was the best way to grow Apple. To those of you who want to make fun of potential new users, it appears you haven’t been paying attention the last 10 years.