Who would’ve thought Microsoft would use such symbolism? I guess when you cough up $300 million for an ad campaign you really get what you pay for.
Below is the image displayed alongside the Microsoft “manifesto” in their new print ads:
What does it mean? I was initially puzzled, but now I see it. The message from Microsoft is obvious:
- The dark, enclosed room represents Windows Vista. The user is trapped.
- The power saw represents the Microsoft technology that can be used to free the user from his trap.
- Utilizing Microsoft’s tools, the user “breaks out” of Vista, finally seeing the light. He has escaped!
And what does the user see beyond the confines of Vista that will save him? What is he longingly gazing at “outside” that will restore his freedom?
Well, it looks a lot like this…
Clearly, Microsoft is saying that a downgrade to XP is the best move a Vista user can make. No wonder the ads don’t mention Vista, it’s not the “Windows” Microsoft is talking about.