TAB – Dear Giampaulo (and Microsoft): You Had $1,500 and Blew It

The latest Laptop Hunter ad is out, and it went where it had no business going. The first ad featured Lauren, and setting aside that she was cute, the best thing about her was that she was enthusiastic and a non-techie. Her purchase was as much emotional as anything else. While I’d disagree with that kind of computer purchasing logic, there’s a certain truth to it.

Giampaulo: Technically Impaired

The star of the new ad, Giampaulo, claims to be “technically savvy,” and then spends the rest of ad proving he’s not. Apparently, his (and Microsoft’s) definition of “technically savvy” means buying a machine with Windows on it. By that definition, Lauren was “technically savvy” as well…

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