TAB – Dear AT&T: Maybe It’s Time to Get On the iPhone Bandwagon

I’ve defended AT&T on occasion regarding the iPhone, but its latest moves (or non-moves) make it hard to do so.

To recap its defense, I’ve praised AT&T for the following:

  • Without AT&T we don’t even have the iPhone as we know it. You think Verizon was gonna allow it? Heck, it’s been two years, and there’s still no Wi-Fi on Verizon’s phones.
  • At the initial iPhone launch, the unlimited data at $20/month was better than most, and in-home activation was also new. (For 3G, the company raised the data rate to $30, but that was what it charged for other 3G phones, so it’s not as egregious as some think.)
  • It leveraged its Wi-Fi hotspot service and made it free to iPhone (and other smartphone) users. This is huge, and something I use daily.

Yet, for all the good, AT&T lately is acting like a tanker that takes forever to turn. Apple’s comments about AT&T in the WWDC keynote on June 8 seemed tinged with dissatisfaction…

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