Apple Launches Major Green Effort


A lot of companies publish how green their building is, but it doesn’t matter if you’re shipping millions of power-hungry products with toxic chemicals in them,” says CEO Steve Jobs in an interview. “It’s like asking a cigarette company how green their office is.

I think the quote above sums it up nicely. In the long run it doesn’t matter how green your offices are since that accounts for such a small percent of the total carbon footprint anyway.

The Business Week piece claims some “environmental experts” aren’t convinced a company should attempt to measure the entire lifecycle — including their products — “because such data can be manipulated.” Are you kidding me? Not reporting that data is the most obvious manipulation of all!

As always with Apple, I expect its critics to crawl out of the woodwork claiming this is all part of some cynical plot. HP and Dell are terrified because if they take into account their cheap eWaste products their reported numbers will shoot through the roof. Expect them to blast Apple hard, and they have friends who I’m sure will help.

I find it sad that for all the bleating environmentalists do, when Apple reports results, instead of promises, it’s looked at somewhat suspiciously. It’s gotten to where we don’t recognize actual progress anymore; we only recognize talking about it.

Posted via web from The Small Wave.

1 thought on “Apple Launches Major Green Effort

  1. Apple isn’t perfect, but it seems to me that they are taking a lot more concrete steps then most. If anything, rather than criticize Apple’s Green initiatives, they should be green with envy!

Comments are closed.