The breakthrough innovation of 10 years ago rarely makes the breakthrough innovation of today, and the company’s current strategy is too centred on leveraging in today’s changing environment what made BlackBerry so strong in the past,” he wrote.
It’s unreal I found this article tonight. Earlier today I received my new Blackberry Bold for work. RIM’s flagship model with all the bells and whistles (3G, WiFi, GPS, visual voice mail, etc.).
It’s an OK device, but so weak by modern standards (iPhone, Android, Web OS) that it should be embarrassing to RIM. The browser is laughable. I mean really, really laughable.
Seems to me it’s the kind of device only an IT group could love, safely ensconced in the bureaucratic cocoon of Blackberry server voodoo and licensing issues.
IT fans notwithstanding, RIM clearly knows this device is on its last legs:
- They’re trying like mad to get an iPhone-like device built. Unfortunately, the Storm (both versions) is a disaster. Even someone longing for a modern phone like me turned it down. RIM is finding that a trackball-based OS cannot be easily “optimized” for touch.
- They are, literally, giving phones away. They’ve had “buy one get one free” deals with various carriers for months.
Nearly half their user base yearns for something better. RIM needs to start over, as Microsoft did with Windows Phone 7 Series, or maybe buy Palm. When your flagship model looks like something the other guy left in the trash, you know the current plan isn’t working.