Adobe Slaps Intelligent Humans In The Face.

It’s one thing to drop stinky bait into the water, it’s quite another to dynamite the pond, which is what the screed from Adobe “Platform Evangelist” Lee Brimelow does, even with a sentence redacted at Adobe’s own request…

“This has nothing to do whatsoever with bringing the Flash player to Apple’s devices.”

No, it has to do with bringing Flash code to Apple’s devices (albeit re-compiled); Adobe’s end game is served either way.

“Adobe and Apple has had a long relationship and each has helped the other get where they are today.”

And yet Adobe ignored Apple in the late 90s and most of this decade.

“All we want is to provide creative professionals an avenue to deploy their work to as many devices as possible.”

Read: All we want is for lowest common denominator Flash apps to be everywhere, it’s just a coincidence that Flash is our product.

“Many of Adobe’s supporters have mentioned that we should discontinue the Creative Suite products on OS X as a form of retaliation. Again, this is something that Adobe would never consider in a million years.”

Right, because even with Adobe’s foot-dragging to upgrade to Universal apps, Mac users are used to the abuse and still pay for the software. Even Adobe isn’t stupid enough to cut their nose off to spite their face.

“We are not looking to abuse our loyal users and make them pawns for the sake of trying to hurt another company.”


  • Where was Adobe’s alleged love of “loyal users” when they killed Premiere for the Mac?
  • Where was their sense of loyalty when they skipped an entire release of Photoshop Elements for the Mac?
  • What about the loyal users of Flash on the Mac that have always suffered with crappy performance?

(That last point turned lots of Mac Flash users into loyal ClickToFlash users.)

“Now let me put aside my role as an official representative of Adobe for a moment…”

You’re an “official representative”? Wow.

“to make it clear what is going through my mind at the moment.”


“Go screw yourself Apple.”

Evangelize much?

“Comments disabled as I’m not interested in hearing from the Cupertino Comment SPAM bots.”


To sum up his post: When Adobe makes decisions that don’t include Apple, it’s business. When Apple makes decisions that don’t include Adobe, it’s a face slap.

It’s not Apple’s fault Adobe can’t get Flash to run worth a damn on mobile devices. Nor is it Apple’s fault Adobe’s poor decisions regarding the viability of the Mac platform are coming back to haunt them.

Adobe acted in their own self-interest, probably thinking (as many did) that Apple would go under. There’s nothing wrong with that; it’s what businesses should do. But guess what? Apple didn’t go under, and they get to make business decisions, too. It just so happens they don’t feel the need for the Flash platform any more than Adobe felt the need for the Mac a decade ago.

It’s tough all over, Adobe, but geez, suck it up, will ya? Act like the mature company you’re supposed to be and recognize that karma’s a bitch. Whining about it won’t do any good. Neither will BS-laced “holier than thou” posts. Bitterness is never pretty.

9 thoughts on “Adobe Slaps Intelligent Humans In The Face.

  1. This really is history repeating itself. Before Adobe acquired Macromedia the dumb clubkids of San Francisco were blustering like this– They had just acquired Futuresplash and ran with it, blustering all the way and playing it low and fast with their competition, Adobe. Imitation is the best form of flattery, right?Adobe dropped the hammer and sued them over user interface IP. After a couple years of this nonsense MM got acquired by Adobe. Adobe then changed their ENTIRE emphasis to Flash, and tried to bully its way onto the iPhone. Remember that speech by their DUMB Indiot MBA ‘we are dedicated to getting Flash on the iPhone’? That didn’t go over too well. No blessing from Apple = if you try to end run them, expect a response.Now here we go again. Adobe’s been doing this adversarial dance with Apple, gloating & blustering about Flash — it’s probably the same idiots who got acquired but NOT laid off.. and Apple drops the hammer. As expected.No lawsuit or anything meaningful, just tightening up rules. Adopey KNEW they didn’t have Apple’s blessing, what did they expect? “Yeah, go ahead and dilute our mobile platform with something you can’t even get right on the OTHER handsets? Let alone the Mac platform that we have to keep helping you with, and now have to sandbox your PLUGIN in??Bluster, Hammer, some back channel deal, eventual M&A. Adobe suffered from the last M&A. It seems that M&A is all Adobe does these days.. when they’re not laying folks off.Don’t do it, Apple… it’s a trap.

  2. Synthmeister, Thanks for the extra details. I only hit a few highlights, but it’s been clear for a decade that Adobe considers Mac users third-class citizens.

  3. Adobe “jumped the shark” at least a decade ago, but nobody has buried the corpse. The ONLY thing that keeps them around is the fact that Apple has not chosen to make Photoshop obsolete–yet– like they did with Premiere (Final Cut Pro) and Acrobat (Preview). If I were Adobe, I would try putting on my knee pads about now, because they may find themselves needing to grovel one of these days.

  4. From another website…ZDNet, 2001:Creative professionals will “be able to edit their video in Premiere, edit their images in Photoshop and be able to create DVDs in a very creative way”, Chizen said. But they may not be able to do that on a Mac with an Adobe product. Making a Mac DVD product is “something we’re still evaluating”, Chizen said.A slice from 2002:Adobe Acrobat 4.x and 5.0 currently do not offer native support for Apple’s new OS X operating system. Adobe After Effects 5.0 currently does not offer native support for Apple’s new OS X operating system. After Effects 5.0 is supported in OS X classic modeAdobe FrameMaker 6.0, FrameMaker+SGML 6.0 and FrameViewer 6.0 currently do not offer native support for Apple’s new OSX operating systemAdobe GoLive currently does not offer native support for Apple’s new OS X operating systemAdobe Premiere currently does not offer native support for Apple’s new OS X operating system. Premiere 6.0 also will not work in OS X in classic modeAdobe currently does not offer native support for Adobe Photoshop Elements for the OS X operating systemAdobe Photoshop currently does not offer native support for Apple’s new OS X operating systemAdobe LiveMotion currently does not offer native support for Apple’s new OS X operating systemCNet, 2004:• Adobe dropping support for several Mac products, most recently its FrameMaker publishing software and most notably its Premiere video editing application, whose demise as a Mac application was attributed to strong competition from Apple’s Final Cut programs.• Several new Adobe products have been introduced in Windows-only versions. In the case of Atmosphere, a new 3D animation application, the decision to skip the Mac was attributed to a small pool of potential customers. In the case of Photoshop Album, a light-duty consumer photo application, a similar application was already built into OS X. With its Encore DVD-authoring package, Adobe again pointed to competition from an Apple video application.• Adobe caused a stir among Apple devotees last year by republishing test results that showed certain Adobe applications running faster on Windows PCs than on Macs.• Adobe, which could once be relied upon to turn up at any Apple gathering, has skipped several Macworld events in recent years.It wasn’t until 2005 that Adobe ported Photoshop to OS X.Matter of fact, it was sure of its decision to forget OS X development that it focused Premiere solely for Windows – only to see Apple turnaround and buy a Macromedia offshoot, repackage it as a Final Cut and cut Adobe out a lucrative stream.John Nack, 2006:John Nack has answered the burning question of OS X Adobe app users everywhere on his blog yesterday: when will we see native Intel OS X versions for all the shiny new Macs Apple is rolling out this year? Unfortunately, the response is less than ideal. In fact, I think it belies something fishy is up either with Adobe, Apple or both.John Nack’s answer is basically that they have no plans to update the current CS2 or Studio 8 suites to run natively on Intel OS X, which means anyone buying a new Intel Mac this year will have to deal with running these apps in the Rosetta emulation layer. While it seems like this might be at least workable for some users, it is by no means ideal. The only way to get an Intel version of either suite, as of Adobe’s current plans, is to purchase a new/upgrade suite sometime in 20

  5. Bravo! And don’t forget:”Where was the 64-bit version of Adobe CS4? (When the Windows version was 64-bit?)”

  6. I agree with ClicktoFlash – I love it!! Stopped the incessant roaring of the fans on my MacBook Pro!!

  7. and dont forget FrameMaker who began as Mac only, then got Mac and Windows versions and finally the Mac version was killed unilateraly. What about your loyal FrameMaker users in this case? they say “Go screw yourself Adobe”, Go To Hell.

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