What Sales of Two Million iPads Can Tell Us

May 31, 2010—Apple® today announced that iPad™ sales have topped two million in less than 60 days since its launch on April 3.

There’s the inevitable comparison to the corresponding iPod and iPhone sales marks, but I don’t think it can reveal the iPad’s overall popularity compared to those devices. After all, iPods now routinely sell over 10M a quarter, and iPhone sales are always encumbered with carrier contracts.

What I do think we can see is that, increasingly, the iPhone OS is becoming “mainstream”. By this, I mean there’s less concern in the mind of the average consumer that a purely touch interface can work. No more garbage about how the screen will get too oily, you can’t use a software keyboard, etc. Put simply, the paradigm shift from keyboard/mouse to touch screen—at least for tasks most consumers do—is less of a question. As more and more consumers understand this, iPad sales will continue to roll.

The latest iPad ad contains the line “You already know how to use it.” Though a simple statement, I believe it’s at the very core of the iPad’s rapid rise in sales.

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