FaceTime will be a success because you don’t need an account.

Leave it to Apple to go the extra mile. Any other company would have made you sign up for something new. Serious design and engineering went into the software side of FaceTime, as well as custom integration with AT&T. That’s what will make it a break out feature, not just something for geeks.

Good article. Much of the tech press is just considering FaceTime another video chat implementation, but there’s a lot more going on here.