Google’s main product, its search engine, is still a very, very closed platform. If a developer wants to innovate off of Google’s search, they currently have two options the AJAX search API and Google’s Custom Search Engine (CSE) — both of which have tremendous limitations. The AJAX API limits results to just 8, and really just keeps trying to drive users back to Google’s properties. For CSE, the terms are quite limiting and only let you display Google ads on the results page
I’ve been saying for a while that Google is no more open when it comes to its key products than Apple is. When Apple’s competitors beat the ” open” drum, it’s BS. Most of the tech press don’t care—they just want a story to write—but it’s nice to see some people have no problem stating it clearly.