Apple Discontinues A Failure (in 2001)


It was early July, 2001 when Apple finally threw in the towel on the Cube. Introduced to much fanfare as the G4 Cube only a year earlier, the device never met Apple’s sales expectations. 

Not all was lost, however, the radical design earned it a place at the New York Museum of Modern Art. 

What was probably most interesting about the Cube’s demise was Jobs quoted as saying: 

“That was not a failure of design,” Mr. Jobs said. “It was a failure of concept. We targeted the Cube at a professional audience. We thought they would rather have something small on the desk than expandability and we were wrong. It was a wrong concept — fabulously implemented.”