Steve Jobs answers Android UX designer’s question

In this interview with Matias Duarte, the head of user experience for Android, I was struck by something the author observed:

“What is the soul of the new machine?” The words are emblazoned across Matias’ laptop display.

It struck me because it sounded familiar, as if that question had already been asked and answered. And it was. By Steve Jobs

In his WWDC keynote a few weeks ago, Steve Jobs said the following. “You know, if the hardware is the brain and the sinew of our products, the software in them is their soul.”

When Duarte is asked if that’s the first time anyone at Google ever asked that question, he replies: 

“I don’t think anybody ever asked about the soul,” he answers in a very matter-of-fact way, “This was my question, it was the question I challenged the team with.”

Right. Maybe the team didn’t see Jobs’ WWDC keynote. 

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2 thoughts on “Steve Jobs answers Android UX designer’s question

  1. “The Soul Of A New Machine” was also a title of a book written back in the 1980’s, or was it the nineties? In any case, not a new idea, but a good idea.

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