Nevertheless, the ads are emotional proofs of concept for a future that will eventually be real for many millions, whether that future is brought about by the iPhone 4 or not.
You can see all four new ads on Apple’s site. I think they’re all well done, with my personal favorite being “Haircut”.
But the ads mean less to me than Mashable’s quote above. They seem to have forgotten Apple made FaceTime an open standard.
Unless Android handset makers are idiots, they should be fighting to be first to market with FaceTime on an Android phone. (Oh, and Microsoft should push for this in the first WP7 phone, too.) It’s not about Apple, per se, but rather the technology they’ve made available to everyone.
If hardware makers don’t blow it, this “concept for a future that will eventually be real for many millions” will be brought about through Apple’s work, not through their phone. For FaceTime, think of iPhone 4 as Apple’s model to show other hardware makers how it’s done.