Best Jony Ive Quote Today

Committees just don’t work, and it’s not about price, schedule or a bizarre marketing goal to appear different – they are corporate goals with scant regard for people who use the product.

I couldn’t get the essence of this quote into a tweet.

It perfectly explains why Apple’s competitors are struggling to keep up. “Bizarre marketing goals” are why we have Pico projectors, or 41MP cameras, or styluses, or whatever crammed into new devices. It’s something different for the sake of something different, but it’s no way to build something better.