Surveys of consumers’ future buying habits mean very little. If consumers did what they said in surveys, products made via those surveys would be raging successes, but they’re not. Apple, perhaps famously, eschews such surveys, contending a customer doesn’t know what they want until they see it. So even though the future looks great for Apple in the article’s surveys, it means little to me.

There is, however, one type of survey that’s very important. Customer Satisfaction is not about the future, it’s about real people who own the device now, and how happy they are with it. I would argue it’s the only survey that really matters. Look at that chart. Apple crushes everyone by such a wide margin the other guys should be revamping their support policies, procedures and staff, not their product lines.