Nevertheless, the ads are emotional proofs of concept for a future that will eventually be real for many millions, whether that future is brought about by the iPhone 4 or not.
You can see all four new ads on Apple’s site. I think they’re all well done, with my personal favorite being “Haircut”.
But the ads mean less to me than Mashable’s quote above. They seem to have forgotten Apple made FaceTime an open standard.
Unless Android handset makers are idiots, they should be fighting to be first to market with FaceTime on an Android phone. (Oh, and Microsoft should push for this in the first WP7 phone, too.) It’s not about Apple, per se, but rather the technology they’ve made available to everyone.
If hardware makers don’t blow it, this “concept for a future that will eventually be real for many millions” will be brought about through Apple’s work, not through their phone. For FaceTime, think of iPhone 4 as Apple’s model to show other hardware makers how it’s done.
E&D, of course, has been anything but successful. It sat on Windows Mobile while Apple ran away with the consumer smart phone market and then eventually had to cancel that product, which dated back 15 years, to start again with Windows Phone. It copied the Apple playbook with its Zune MP3 players, which failed dramatically in the marketplace. And even its most successful product, the Xbox 360, is something of a disaster: It will never recoup the billions in R&D investments it incurred, was the subject of the worst-ever consumer electronics recall in history because of rampant reliability issues, and despite being in the market for a year longer than the competition, it has been dramatically outsold by the less sophisticated Nintendo Wii.
Careful, Paul. One or two more posts like this and Ballmer will have to fire you.
Google phone sales slow
But phone isn’t a failure
They’ve got PR spin
Flagship device not wanted
Used by very few Version 2-dot-1
Reveals HTC’s next move
Windows Phone 7 Nexus One success?
A few more such “successes”
Microsoft has confirmed comments made at MIX10 that Windows Phone 7 Series devices won’t be able to cut and paste between applications
You might expect me to blast Microsoft for this, but I only do so partially. If they’re holding off because they have other priorities (as Apple did) it makes sense. The iPhone proved two things: 1) We can get by w/o copy/paste better than we thought; 2) Once you get it done right, it’s a huge time saver.
If Microsoft is waiting until they can do it “right”, and in the meantime rely on their number- and address-recognition to help with some cases, more power to them.
What I do find odd, however, is that Microsoft is delaying the same things Apple did (multi-tasking, too). It can’t be a coincidence their “priorities” match Apple’s exactly. It seems they’re following Apple’s path because it worked for Apple, but that’s likely a mistake. Microsoft’s base is not the same. Besides, it shows a lack of confidence in what features to delay, and how to explain it, that concerns me more than anything else.